Founded in 2018 by husband-and-wife team Brandon and Jen Pogue, we built TruLabs on a simple belief: taking care of your body, mind, and spirit shouldn't be complicated. Our core values, faith, health, passion, humility and fun, drive everything we do. We create premium, clean drink mixes that are dairy-free, gluten-free, soy-free, sugar-free and vegan, designed to support real wellness for real life.