Rolf Prima
Political Profile
Apolitical
Category
Outdoor & Sports
About the Company
We hand-build performance cycling wheels in the USA, drawing on decades of innovation in wheel technology. We focus on making fast, reliable, high-quality wheels for a wide range of riding disciplines, while emphasizing craftsmanship, engineering and customization.
Values
American Made
Products
Sports Equipment & Recreation
Ares4 ES Disc
The Ares4 ES does it all – at a price point that avails the world of pure speed to more riders. With a 42mm Delta rim profile and paired-spoke technology, it perfectly balances weight savings with aerodynamics. Float up long-climbs, save watts on windy flats, master technical descents with confidence and end the day with a smile. $1,699.00
Sports Equipment & Recreation
Vigor & Vigor Disc
The Vigor is a premium alloy wheelset engineered for speed and handling. Hand-built in the USA, it features a 32mm deep, 20mm internal width tubeless-compatible rim and the T2 high engagement drive system for quick acceleration. Available in rim brake (1515g) and disc brake (1635g) versions, it uses Sapim bladed spokes and CNC-machined titanium freehubs. Designed for all-season training and performance, this best-selling classic combines aerodynamics with carbon-rivaling weight. $1,149.00
Sports Equipment & Recreation
Hyalite Carbon
The Hyalite Carbon is a versatile 1425g wheelset designed for gravel adventures, cyclocross courses, and all-road riding. Hand-built in the USA, it features an asymmetric 25mm deep carbon rim with a 23mm internal width, optimized for 32c–45c tires. The build includes bomber XST4.4 hubs with a T2 high-engagement drive and a titanium freehub. Tubeless-ready and disc-specific, these wheels are engineered to balance spoke tension and strength for the roughest surfaces and toughest mud. $2,199.00
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About the Company
We hand-build performance cycling wheels in the USA, drawing on decades of innovation in wheel technology. We focus on making fast, reliable, high-quality wheels for a wide range of riding disciplines, while emphasizing craftsmanship, engineering and customization.
Values
American Made
Products
Sports Equipment & Recreation
Ares4 ES Disc
The Ares4 ES does it all – at a price point that avails the world of pure speed to more riders. With a 42mm Delta rim profile and paired-spoke technology, it perfectly balances weight savings with aerodynamics. Float up long-climbs, save watts on windy flats, master technical descents with confidence and end the day with a smile. $1,699.00
Sports Equipment & Recreation
Vigor & Vigor Disc
The Vigor is a premium alloy wheelset engineered for speed and handling. Hand-built in the USA, it features a 32mm deep, 20mm internal width tubeless-compatible rim and the T2 high engagement drive system for quick acceleration. Available in rim brake (1515g) and disc brake (1635g) versions, it uses Sapim bladed spokes and CNC-machined titanium freehubs. Designed for all-season training and performance, this best-selling classic combines aerodynamics with carbon-rivaling weight. $1,149.00
Sports Equipment & Recreation
Hyalite Carbon
The Hyalite Carbon is a versatile 1425g wheelset designed for gravel adventures, cyclocross courses, and all-road riding. Hand-built in the USA, it features an asymmetric 25mm deep carbon rim with a 23mm internal width, optimized for 32c–45c tires. The build includes bomber XST4.4 hubs with a T2 high-engagement drive and a titanium freehub. Tubeless-ready and disc-specific, these wheels are engineered to balance spoke tension and strength for the roughest surfaces and toughest mud. $2,199.00