Our Story: From Once Lost to Never Too Lost At Never Too Lost, we believe that everyone deserves to experience the transformative power of God’s love. Never Too Lost's journey began over two decades ago with a profound realization: "You are Now Found, but never forget that you were Once Lost." This divine whisper, received by our founder Steve Cohen, became the heart of our ministry. Steve, along with his wife Courtney, started Now Found in 2002 from a place of personal transformation. As a former atheist, Steve experienced firsthand how God's truth and love can rescue even the most broken among us. This personal experience is the foundation of our compassionate and empathetic approach. In 2025 Steve, Courtney, and the Now Found Family embarked on the mission to rebrand Now Found to Never Too Lost. Because we understand that we are all works in progress, and no one is ever Too Lost to be Found, we want to convey that message of hope and to help you do the same.