Love of Country Founder and Air Force medic, Joe Knoetgen, and LOC President, Kristen Knoetgen, met in high school in 1991 and have been together ever since. Being an Air Force medic and proud father of two boys that bleed red, white, and blue, it was vital to Joe that all clothing be made—from start to finish—exclusively in the United States. Love of Country clothing offers the best-quality American-made garments. Our items are manufactured in New York and California and printed, packaged, and distributed in New York.