I’m not here to victimize ourselves on the right anymore; enough of the “boohoo to us” that the media controls the narrative and our major chain retailers and banks are running the woke agenda. We represent a significant portion of America’s economic power, and we will enact change.
If there’s one thing we can give people on the left credit for, it’s that they’re able to boycott effectively. Aunt Jemima and Uncle Ben (for some weird reason) are long gone. While the right has had some successes recently—especially with influencers leading campaigns that caused companies like John Deere, Lowe’s, and Coors to make changes—we still have a long way to go.
Where you shop matters. Where you bank (more on that in our next article) and where you spend your time all matter. Your money is your power.
Recent events have highlighted the power of consumer choice. The Bud Light boycott of 2023, sparked by the brand’s partnership with a transgender influencer, led to a significant drop in sales. According to CNN, Bud Light’s parent company “may have lost as much as $1.4 billion in sales as a result of the boycott.”
There’s something changing on the right. We’re getting better at boycotting, it seems.
Which is actually something we’ve always been good at—the use of boycotts isn’t new to us. Examples of boycotts have been happening throughout human history. If you’re not a history buff, feel free to skip this section.
Historical Examples:
East India Company Boycott (1769-1774):
American colonists boycotted tea and other goods from the British East India Company to protest taxes and the company’s monopoly. This led to the Boston Tea Party (1773) and contributed to the American Revolution.
National Consumers League’s “White Label” Campaign (1890s):
While not a traditional boycott, this campaign encouraged consumers to only buy from companies that met certain labor standards, effectively avoiding those that didn’t.
Conservative Examples:
Boycott of Hollywood (1930s-1960s):
Conservative groups boycotted P&G over a rumor that its logo was a satanic symbol, leading the company to change its logo.
Florida Orange Juice Boycott (1977):
Conservatives boycotted Florida orange juice in support of spokesperson Anita Bryant after she faced backlash for her stance on traditional family values.
As Anna Lappé said (who is not necessarily a conservative, at least that I know of), but the quote still stands:
“Every time you spend money, you’re casting a vote for the kind of world you want.”
In today’s digital age, technology has made it easier than ever to organize and participate in boycotts. Social media platforms allow for rapid sharing of information, while apps like Conservative Alternative and Public Square are emerging to help conservatives make informed purchasing decisions. These platforms represent the future of mindful consumption, providing easy access to information about companies’ values and practices.
So, what can you do to support conservative values through your purchases?
- Stay Informed:
Use resources like Conservative Alternative’s newsletter and follow us on X or Gab to learn about companies’ practices and values. - Make Conscious Choices:
Prioritize businesses that align with your values. Stop and think about your purchases and what that company represents—especially for large purchases. Just a quick tip: It’s quite easy to notice if something is “Made in America.” - Spread the Word:
Share information about conservative-friendly businesses with your network. - Participate in Boycotts:
When necessary, join organized efforts to withhold support from companies that go against conservative values.